What problem are we solving?
After 17 years making a living with video, photography and design, the most important thing I've learned is that we aren't designing unless we ask "What problem are we solving?" or, "What's our purpose?". As designers we get to be excited about learning and applying our insights as a team to create the best solution possible. I love working with talented partners to solve problems through projects and campaigns featuring video, photography, visual design and animation.
Here's a few projects I worked on recently.